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| portfolio \ design \ savage tshirts |
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savage tshirts
1999 | eric
In 1999, I found myself in a bit of a Fred Savage obsession. Fred Savage is the teenager who played "Kevin Arnold" in the TV sitcom "The Wonder Years". I thought he would make a fine target for a Andre the Giant/Obey-esque tshirt urban advertising campaign.
There were three designs in total. I'm sharing two with you today—the third is lost forever.
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This was a very cool technique—an overly bitmapped/duotoned portrait of Fred, above the word "wonder". Most of the prints were done in lighter ink on darker backgrounds, my favorite being white on dark green. Unless you were more than 3 yards/meters away from the tshirt, you would not be able to discern what the image was of. Viewing someone down the street, you'd very quickly be able to identify the portrait.
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