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| portfolio \ design \ savage tshirts |
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savage tshirts
1999 | eric
In 1999, I found myself in a bit of a Fred Savage obsession. Fred Savage is the teenager who played "Kevin Arnold" in the TV sitcom "The Wonder Years". I thought he would make a fine target for a Andre the Giant/Obey-esque tshirt urban advertising campaign.
There were three designs in total. I'm sharing two with you today—the third is lost forever.
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A simple concept—build a "hello my name is..." sticker into a tshirt. On the front, it would be the same size as the nametag sticker, and would be repeated on the back of the tshirt in a larger size. Inevitably, people would look at the tag, at you, the tag, at you, and then answer "hrmph..." or "really?" or "nooooo!?!".
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